#12: Brian Kilmeade
Brian Kilmeade doesn’t shy away from stirring the pot. As a co-host of Fox & Friends and the voice behind The Brian Kilmeade Show, he’s built a brand on blunt takes and breezy banter. But that edge comes at a cost—only 12% of surveyed viewers report high trust in his reporting.
Kilmeade is also a prolific author, often blending politics and history with his trademark bravado. While his loyal audience tunes in daily, his off-the-cuff remarks and polarizing style have eroded his broader credibility. For Kilmeade, being liked has never outranked being loud—and that’s by design.