#30: He Used Ms. Magazine in 1975 to Critique “Testosterone Poisoning”
In 1975, Alda wrote “What Every Woman Should Know About Men” for Ms. magazine. The satirical essay framed exaggerated masculinity as “testosterone poisoning,” a phrase that became closely tied to his public support for feminism.

The piece fit his image as a male celebrity willing to discuss gender roles during the Equal Rights Amendment era. It also made him a target for critics who thought the phrase went too far, turning one magazine essay into a lasting controversy.
